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Getting alignment

Alignment is about creating shared belief and direction for your design system. Without it, teams risk working at cross-purposes, leaders may doubt the value, and the system may struggle to gain traction. This strategy helps you bring diverse perspectives together, surface risks and opportunities, and secure leadership support. Use it early in your journey to establish clarity and buy-in, and return to it whenever the system's role needs reaffirming.

Transcription and synthesis tools can speed up the research phase, though you'll still need to make the strategic calls on direction.

1

Ground with a hypothesis

Start by framing what the system will solve and test. Use insights about where the business and system already are, and where risks or gaps may need addressing.

2

Identify stakeholders

Before gathering insights, map out who the key people are and how they can influence the success of your system.

3

Gather early insights

Document the current state — the challenges your business faces, and where a system might fill those gaps.

5

Secure leadership alignment

Bring leaders into earlier workshops, or run a dedicated session to get commitment and alignment early.

6

Continue into Setup

If more evidence or buy-in is needed, move into the Setup strategy to create a Business Case that combines alignment outputs and setup decisions into a concise case showing value.