Content strategy makes your system clear, consistent, and accessible to everyone who uses it. Without it, documentation becomes fragmented, confusing, or ignored. This strategy defines how tone of voice, principles, and guidance evolve so that the system is easy to understand and apply. Use it early to establish clarity, and return to it as your system scales and documentation needs grow.
How to
-
Define tone of voice
Set the principles for how your system communicates. Use the Tone of Voice tactic to establish language that is clear, approachable, and consistent, and align it with your Crafting System Principles so your content reflects the system's values.
-
Set up guidance
Create a home for your system using the Guidance Setup tactic. Decide who the guidance is for, what it needs to support, and how it will be delivered.
-
Build and refine content
Use the Creating Guidance Pages and Documentation Writing workshop tactics to produce clear, accessible documentation. Ensure guidance includes structure, behaviour, accessibility, and examples.
-
Audit and improve
Run a Guidance Review to spot gaps or inconsistencies and apply the Guidance Clarity Tests tactic to validate that guidance is easy to understand for all audiences.
-
Evolve over time
Review content regularly alongside Maturity Assessments or System Health Checks to ensure your documentation scales with the system.